Rocell with a rich history
Commencing the business journey in 1990, this public listed company has etched for itself a presence as the largest manufacturer of porcelain and ceramic tiles under the brand "Rocell". With thirtieth year of efficacious operations, Rocell now has fabricated world-class facilities for the manufacture of tiles, is a market leader renowned as a trendsetter in the tile industry. Royal Ceramics Lanka (PLC) and its subsidiaries Royal Porcelain (Pvt) Ltd, Lanka Tiles PLC and Lanka Walltiles PLC collectively account for 33% and 35% of Sri Lanka's floor and wall tile market. Along the revolutionary excellence, today, Rocell is a strengthen entity bounded by 10945 shareholders and holds a market capitalization of LKR 6.5 Bn.
Catalyst in the Innovative DesignCompany owned a state of art manufacturing facility located in Eheliyagoda with a production capacity of 6500 square meters per year. As a well-renowned flagship brand Rocell initiated a paradigm shift in marketing models with the launch of its innovative ‘Concept Stores’ to add to its dealer and franchise outlets across the country. Rocell is easily accessible to customers through an extensive, island-wide network of 55 showrooms. Entire spectrum of product ranges related to unique recipes, style, and elegance to cater by a product for every customer, differentiated by design, size, texture and price. The Company has earned a reputation as a true market leader, based on its uncompromising stance on quality, innovative mindset and sound fundamentals.
Awards and AccoladesThe Company has continued its trailblazing success, conferred with a host of awards both locally and internationally. Rocell was recently conferred with a remarkable honour by being ranked 26th in Top100 Most Valuable Consumer Brands in 2019 by Brand Finance, recording a 21% increase of brand value. The company’s continuous evolution has been accredited in Interbrand Awards ranked among the top 20 Best Sri Lankan Brands in 2017. In 2010, the Company wore the prestigious crown of being included in the Forbes Worldwide Rankings in the ‘Best under a Billion’ list and ‘Best Return on Investment (Short Term)’.
Strategic DirectionWorking on a strategy of expansion and value creation to drive growth, the company will continue to expand its retail reach especially into the emerging metropolises around the country. Global presence too is earmarked for expansion with stores in Pakistan and Maldives billed for launch, while the Australian continent, holding much promise, will see more stores opening its doors to augment the Rocell brand in Australia.
Underpinning the twin pillars of quality and innovation into the ethos of producing some of the world’s best porcelain ware, Royal Porcelain (Private) Limited is engaged in the design and manufacture of superior quality wall, floor and exterior tiles under the Rocell brand name and brings to life contemporary lifestyle choices.
Royal Porcelain the fully owned subsidiary of Royal Ceramics, designs and manufactures superior quality glazed ceramic and vitrified glazed porcelain wall, floor and exterior tiles under the Rocell brand. The manufacturing plant in Horana has a production capacity of 11,000 m2 per day. Infusing technologically driven systems and processes, the manufacturing facility’s state of the art sorting and redline measuring ensures the output of defect minimised and designs optimised glazed ceramic and vitrified glazed porcelain tiles.
The company’s high quality products are available via a strong network of Rocell concept stores, as well as dealer and franchise outlets across the island, geared to ensure absolute ease of access and convenience for customers.
It has been an exciting journey for Rocell PTY Limited (fully owned subsidiary of Royal Ceramics Lanka) given that its presence in Australia is now firmly affirmed among that discerning clientele. Having always imbued the fundamental of perfection, Rocell’s masterworks in tileware have embedded the rudiments of quality, standards and innovation into a quintessence of style and flair that represent products epitomising sophisticated living.
This is well reflected in its pioneering showroom located in Melbourne, in the Garden State of Victoria showcasing an avant-garde contemporariness in its two storeyed showroom designed by famed Australian architect Terry Davis. The concept store in Mitcham, Melbourne, which is the flagship store, gained the design expertise of Italian designer, Simone Cagnazzo. The experiential space that exemplifies the modern urban lifestyle is well augmented with the expansive product portfolio, customised for the Australian lifestyle concept of modernity, practicality and functionality.
The focus on business strategies and maintaining product niches lie paramount in the strategic priorities of this Company, which has for over five decades built a reputation for its industrious entrepreneurship capabilities and resilience, working through challenges in eras that spelled volatility and difficulty. The Lanka Ceramics Group in itself is highly diversified, encompassing ten subsidiary companies engaged in a wide expanse of business operations.
Lanka Ceramic PLC is engaged in mining and processing raw material which forms the core resource for the tiling and ceramic industry. With a vision of placing itself at the helm as the largest supplier of raw material to the Sri Lankan tiling and ceramic industry, the Company’s mines produce the imperative kaolin, feldspar and ball clay, which are essential for the continuance of the Group’s core business.
Situated within the locales of Meetiyagoda, Owala, Balangoda and Dediyawala, the mines and its processes conform to stringent standards, processes, regulations and best practices, operating within an intensely competitive environment which includes imported clay supplies slicing into the market.
Lanka Ceramics will continue seeking land tracts rich in resources that have potential in mining feldspar, kaolin and ball clay in the medium term, while also focusing on continuing to improve the quality of its raw material by infusing investment into new technology and enhancing competencies.
Unique Craftsmanship
Lanka Walltiles, which is a company within the Royal Ceramics Group and experiences more than 45 years of business excellence since the inception in 1975. Lanka Walltiles PLC is one of the key players in local tile manufacturing industry with a market share of over 40%, that have gained the confidence of the discerning consumer, continues to be the only manufacturer of glazed ceramic wall tiles of varying textures and hues enhancing aesthetic appeal for customers in Sri Lanka. Under the umbrella of the undisputed market leader in innovation, technology, design, concept and product portfolio, Lanka Walltiles augments the product niches and hence the business strategies that drive impressive value into the legendary brands.
Inspiring Customers
Manufacturing glazed ceramic wall tiles to create beautiful space for every interior taste and lifestyle, has seen market possibilities flourish, pushing the Company to move into innovative new offerings. These include special trim tiles, decorative tiles and a panorama of hand-crafted hand-painted tiles, each range picturesque and each unique. The company’s manufacturing facility in Meepe owns production capacity of 2.7 Mn square meters per year. Lanka Walltiles market their expansive product range through a channel network of 48 own branded and franchise showrooms.
Global Footprint
Improving sales channels and infusing investment into developing better manufacturing processes and systems globally as well are current priorities. This flagship brand is now gaining international recognition with exports in USA for our Mosaic line. Company’s global expanding efforts were successful as we have partnered with several retailers with large presence in the USA. We also have a significant presence in Australia, Maldives and Japan and plans are underway to expand exports to countries such as India, Pakistan and the European region. This will prompt accessibility to our extensive product range, which the Company has been pursuing, with the advent of the largest tile that market intelligence places consumer partiality for larger tiles.
Market Leader for Floor TilesLanka Tiles PLC is a Company whose reputation was strong in the tile industry since 1984, having pioneered some diverse products that adorned high-end corporate complexes and enhanced home interiors. As the manufacturer and seller of glazed ceramic and porcelain floor tiles, Lanka Tiles PLC has continuously invested in the best materials, state of art technology, innovative thinking and customer confidence which has led us to become a leading tile manufacturer in the country and to expand our business into international markets. Lanka Tiles PLC now gains the competitive advantage of being under the aegis of Royal Ceramic Lanka, leveraging on the synergies it gained through a strategic acquisition and continues to be the market leader for floor tiles segment in the country with a market share of 38%.
Innovative Value PropositionProduct niches have been augmented with an impressive value addition to legendary brands that have continued to be the hallmark of its product portfolio. The business model has been re-strategized, relooking at the product portfolio in the context of design and higher margins, heralding the manufacture of tiles in the larger format. Marketed under the brand of Lanka Tiles, the ultra-modern technologically driven manufacturing facility in Ranala operates with a production capacity of 5.4 Mn square meters per year.
The Sri Lankan Tile with a Global Following“Lanka Tiles” is the only export brand which carries the Sri Lankan name. The distinct advantage offered by Lanka Tiles is its delivery of total tiling solutions that blend innovation, design, quality and technology to suit designer, architect and individual homeowner requirements. With the Rocell partnership now firmly in place, products are now accessible across the wide network of 51 our own and franchise showrooms, dealers and sub-dealers. We have also expanded our business overseas where our brand is welcomed and recognised. Our main export destination is Australia with significant presence also in USA, Canada, Japan, and some Asian nations.
Way ForwardA laurel we wear most proudly is the fact that we remain the only producer of tile mortar in the country, innovating a trailblazing development in the Group’s total surface solutions portfolio. A new genre of tile mortar innovated and added into our portfolio, minimises water absorption and is fast drying adding differentiating characteristics to the conventional usage of tile mortar. We have preserved our competitive edge in the local market and enhance collaborative agreements with suppliers to enhance our supply chain. Expansions into overseas markets with new tile designs and expanding our business to new areas are being aggressively promoted by the company while setting up production facilities overseas is under consideration. Our focus is to grow the exporting business (India, USA).
Having revolutionized the concept of bathware in Sri Lanka, lifting it to a magnum opus in architecture and design, Rocell Bathware, a subsidiary of Royal Ceramic Lanka PLC has infused contemporary modernity blended with state of the art technology into its ultra-modern manufacturing facility. Launched in 2009, this is the first dedicated sanitary ware facility in the country that has since then, surpassed all forecasts to firmly etch itself into the zenith of bathware, presenting an expansive portfolio of some of the world’s finest brands.
Rocell Bathware is a leading Sanitaryware Manufacturer in Sri Lanka manufacturing world class Bathware products in Collaboration with Italian Inspired Design and Craftsmanship. Rocell Bathware dominates 39% of the domestic market and also exports its products to nine destinations with its unique concept stores taking retail marketing to new heights. The company has been expanding its market reach through a dual strategy of opening Concept Stores in key locations which are designed to deliver inspirational experiences in simulated environments and also fostering a fast growing dealer and franchise network.
The company’s state of the art manufacturing facility in Homagama, well on par with some of the world’s most contemporary and technologically driven facilities, has a total production capacity of 336,000 pieces per annum and is capable of producing world-class vitreous China and fine fire clay sanitaryware products.
Maintaining market leadership rests heavily on our aesthetically appealing designs and functionality with a combination of innovation, superior quality, design foresight and technology. By stringently adhering to best practices and globally accepted standards, we have thus far etched our leadership very firmly. However, we intend to strengthen this position and grow our market presence by continuing to imbue world class standards and best practices, some of which we have exceeded in practice and application. Rocell Bathware will continue its expansion plans to increase capacity while enhancing productivity and efficiency through TPM initiatives. Expanding export sales by exploiting more destinations with an improved product portfolio remains key in our future growth prospects.
This is a Company that was established in 1967 as Parquet (Ceylon) PLC, became a member of the Lanka Walltiles Group in 2003. Swisstek (Ceylon) PLC is a public quoted company listed on the Colombo Bourse. With its core business now being the manufacture and sale of tile grout and tile mortar, Swisstek (Ceylon) PLC has used innovative techniques to expand its Swisstek product portfolio to decorative pebbles and tile and marble cleaners as well, while continuing its historic line of business in solid wooden flooring under the renowned Swissparkett brand, a pioneer in solid flooring in the Sri Lanka market.
Presenting a portfolio of products constructed on a strong platform of innovation, international standards and state of the art technology, both the Swisstek and Swissparkett brands have affirmed strong status in Sri Lanka’s tile mortar, tile grout, wooden flooring and decorative pebble markets. Tile mortar products are available in Super and Super Plus formulations, while tile grout is in non-polymer and polymer formulations and decorative pebbles in an expansive range of hues including ivory, crystal white, pink and grey for interior and outdoor use. Swissparket, which has affirmed its presence in Sri Lanka for its exceptional quality standards and finishes with the world renowned Bona floor finishes creates panoramic flooring canvases in walnut, Merbau, Pyinkado and Burma Teak. The Company’s outstanding products and stringent focus on excellence has seen it wear the crown of a Presidential Export Award a resounding five times.
Incorporating lean manufacturing processes and increasing productivity and efficiency levels at its manufacturing plants, Swisstek intends to strengthen its pioneering excellence within the construction industry by expanding both consumer choice and customer service, while also having plans of infusing further investment to expand capacity.
Swisstek Aluminium is engaged in the manufacture of high quality aluminium extrusions. The company commenced commercial operations in September 2009. Despite being less than a decade in the business, Swisstek has achieved 40% market share and captured the number 2 spot in the local market. Swisstek Aluminium being the newest entrant to the market is rapidly expanding its footprint through the introduction of new profiles supported by constant focus on market research and product development. Its manufacturing plant currently has an impressive capacity of 450 MT which has increased two fold in as many years. The company has made its mark in the domestic construction industry through the production of trendy and modern aluminum profiles in a range of finishes including natural, bronze, powder coated and wood. The profiles are compliant with all relevant international standards which enables the company to strengthen its status as the fastest growing aluminium extruder in the country.
The Company is one which prides itself on creating bespoke products and services, based on its futuristic design concepts that add to the Group’s ultimate product and service blueprint of total solutions. Cutting edge technology is seamlessly infused into innovative design and development, presenting customers with products built on excellent craftsmanship, innovative design and unique style. In being the leading manufacturer of aluminium extrusions using powder coating, wood graining and anodized finishes for architectural applications including doors, windows, facades, shop facades and partitions, the Company’s continually expanding portfolio will soon gain the infusion of capacity expansion, enabling it to leverage on world class quality standards that assuredly differentiate its product offerings.
A Fully-fledged Local Finance Company
Established in 1971, LB Finance succeeded in building an unmatched reputation as one of Sri Lanka most trusted financial institutions as evident from the total deposit base of over Rs. 83.21 billion, one of the largest in the NBFI sector. L B Finance is uniquely placed to serve the varied aspirations and expectations of all its stakeholders, underlining the true ethos of creating value through a culture of service excellence over 48 years. Its unblemished track record of conducting business with uncompromising ethics, principles, accountability and integrity has earned L B Finance unparalleled respect and the confidence of investors and customers a like, well augmented with a team of professionals who possess unrivaled financial acumen to prudently manage stakeholder interests.
A Portfolio of Financial Solutions
Licensed by the Central Bank of Sri Lanka under the Finance Business Act No. 42 of 2011 and listed on the Main Board of the Colombo Stock Exchange, LB Finance offers a variety of financial services including acceptance of deposits (Fixed Deposit and Savings Accounts), Finance and Operating Leases, Hire Purchase, Gold Loans, Housing Loans, Business Loans, Micro Finance, Factoring, Margin Trading, Currency Exchange service and Western Union Money Transfer service through an island-wide network, offering unparalleled convenience to the customer.
L B Finance has a constantly expanding, widespread network of branches and gold loan centers, an asset that only a few financial institutions in the country can hold aloft, enabling the Company to build lasting relationships with the local communities and thereby build confidence and loyalty for its brand name. L B Finance is constantly innovating and developing new products, services and channels of delivery to be ahead of changing times and well aligned to be the transforming demands of customers, which quintessentially keeps pushing the company into loftier areas of leadership.
Award Winning Culture
We at LB Finance have created a future ready innovative atmosphere and continued to receive testify to our iconic status. LBF was awarded the People’s Financial Service Provider of the Year 2019 at the SLIM- Nielsen Brand Awards. Further, we were recently conferred with an outstanding position by being ranked 30th in Top 100 Most Valuable Consumer Brands in 2019 by Brand Finance. Among its other achievements, the company was awarded ‘Merit’ in the Sri Lanka Corporate Health and Productivity Awards in recognition of its health, wellbeing and employee development practices and further strengthening its reputation as a company well-versed in financial disclosure.
Building for the Future
The company has set its sights to be the most profitable Non-Banking Financial Institution in Sri Lanka and expects to provide the highest possible return to its shareholders. Our social consciousness is ingrained into a holistic working psyche given that we strongly believe in every Sri Lankan being empowered to hone their entrepreneurial spirit. We have thus played a vital role in developing micro and SME entrepreneurs with accessibility to funding, while inculcating a savings mindset and enabling communities become the lifeblood of inclusive development.
Renowned for always being a forerunner in transforming industry landscape under the leisure umbrella of Vallibel One, will emerge a unique property that will redefine the core concept of hospitality luxury. The very first venture into the leisure industry by Greener Water Limited, The Kingsbury, is located in the seaside resort town of Negombo. It personifies the heart and soul of super luxury through an integrated resort concept, introducing a range of pioneering offerings that are destined to reshape the leisure industry space.
This 500-room five-star integrated resort complex with its vignettes of super luxury accoutrements stands on an exotic picturesque site of 18 acres, sitting on the cusp of the picturesque meeting of the river and ocean, adding to the property’s esoteric canvas. Using this panoramic landscape, the planned first of its kind water park in Sri Lanka will be an exciting attraction augmenting the property’s product and service offerings.
The Kingsbury, Negombo, which is now in construction, is billed to transform the concept of five-star beach resorts with its first-of-its-kind features. The project, approval by the Board of Investment of Sri Lanka, with prospective operations to be managed by JW Marriott.
Embodying the centuries old history of the Dutch colony of Galle into the heart and soul of its persona, The Fortress Resort and Spa sits quietly on the tranquil southern coast of Sri Lanka, blending colonial influences of the Dutch and Portuguese into chic sophistication infused with boutique luxury and caters to the high-end tourism market with its contemporary look and feel. The resort has 53 rooms and product and service offerings are enhanced with experiential dining produced through the three restaurants, while a luxury spa adds the concept of wellness luxury into the equation. The Fortress Resort & Spa holds close to 5% market share in the high-end market and boutique category within Sri Lanka’s room inventory.
Priding itself on offering exclusive memorable experiences to the discerning traveler, The Fortress cascades a service mantra based on ‘every customer having their own unique definition of value’. This is permeated through a highly trained team of hospitality professionals who are experts in instilling authentic quality experiences designed to formulate infinite memories. The property has six distinct interior styles for its guest rooms and residences, each of which underscores the resort’s hallmark of quiet elegance, perpetuated with an enviable view of the Indian Ocean or lush gardens from private balconies and patios. The three restaurants are replete for gastronomic journeys, while the Spa is unrelenting in its pursuit of the age old science of Ayurveda and contemporary spa treatments ensuring an experience beyond imagination within its calming and restful portals.
An exciting chapter for The Fortress has been in its eclectic gourmet journeys destined to titillate even the most discerning palate set with innovative menus inspired by the bounties of both the Indian Ocean and the veritable smorgasbord of exotic fruit and vegetables that the villages in the surrounds and the property’s organic garden have to offer. With flavours that promise a haven to the tastebuds, our experienced team of chefs assure epicurean delights for even customised preferences, including vegans and vegetarians.
The resort has thus been well rewarded with Gold at the Bocuse d’Or Sri Lanka in 2015 among a host of laurels, while also embedding its commitment to uncompromising quality by wearing the 5 Crowns in Food Hygiene. The kudos for this ten-year old resort have been many and includes the Continental Award Winner of the Indian Ocean Best Luxury Spa Hotel presented at the World Luxury Hotel Awards, the Trip Advisor Traveller’s Choice Awards as being among the Top Hotels in Sri Lanka, Top Hotels for Romance in Sri Lanka and Top Hotels for Exceptional Service in Sri Lanka, the International Hotel Award 2016/17 and International Five Star Hotel Standards for the Best Small Hotel in Sri Lanka and the Wellness & SPA Europe Certificate by the European Audit Institute Wellness & SPA.
Very enthusiastic on strengthening strong community relationships, the property sources its produce from microentrepreneurs in the surrounding locale, while also promoting handicrafts and artworks produced by local artistes.
Diversified Agricultural Profile
Horana Plantations has etched a lasting legacy in Sri Lanka's centuries-old tea and rubber plantations. Spanning a land area of 7,534 Ha in both low and up country, the company has an annual production of 4Mn Kg of tea by standing as a producer of premium quality tea in Sri Lanka. Horana Plantations is also one of the leading rubber producers in the country with an output of 1.4Mn Kgs. 29% of the cultivated area has been dedicated to Tea, 27% to Rubber, 7% to timber, and 15% to other diversified agricultural crops.
The thought leadership the company displays is well observed in its visionary approach to expanding its agricultural profile. The company has diversified into ancillary crops, Oil palm, Cinnamon, Coconut and fruits in some of the low country estates in order to reduce its reliance on primary crops that are subject to the vagaries of the weather. In addition, it advocates GMPs and GAPs in all its plantations ensuring that quality and environmental certification are imperatives.
Commitment to Excellence
Horana Plantations product range is renowned for its excellent quality and high standards. A significant proportion of the Company’s sixteen estates have been internationally certified with quality standards such as HACCP, ISO: 22000:2005, Rainforest Alliance, Ethical Tea Partnership, Fair Trade and Forest Stewardship Council TM certification.
This commitment to excellence is driven by a dedicated community who encompasses our team. Strongly believing that sustainable development and adoption of best practices is a long term process that must permeate to every member of our community and thereby be embedded in our triple bottom line, we institute numerous social responsibility initiatives which are constructed on the platforms of social development and garnering knowledge. This has ensured a committed buy into our vision, which is the fuel we thrive on in driving our business.
Future Outlook
Company will continue to strengthen expansion of new non-traditional crops along with its diversification strategy. Our strategic view is entrenched to repurpose older rubber lands for more lucrative crops.
Uni-Dil Packaging continues to affirm its position as one of Sri Lanka’s undisputed leaders in corrugated carton manufacturing, having etched a track record of novel applications and designs especially structured to support domestic and export industries. Timely, strong and biodegradable, thus environmentally safe, packaging options are customised to the unique needs of a diverse customer base. In the overall packaging sector, the company ranks second with approximately 13% of market share.
In its drive to retain market leadership, Uni-Dil Packaging ensures that customers receive the most cost effective and innovative, customised packaging and also paper sacking solutions, by harnessing the creativity, knowledge and skills of its highly trained team. State of the art machinery has placed Uni-Dil Packaging as a supplier who used cutting edge technology to produce high quality products that most often exceed the stringent demands expected in long distance storage and transportation. Customer value is enhanced through timely delivery, accuracy and assured quality while technical consultation on package designing to improve packaging efficiency at the customer’s end is an unmatched value addition that the company offers.
Decades of experience, expertise and unparalleled competencies being infused into the sector has seen the company’s thought leadership spearhead customised and sometimes pioneering packaging solutions for any product genre. This has resulted in the collation of an innovation oriented skill pool that comprises expertise in multiple aspects of the industry supported by enhanced efficiency parameters, which have been attained through targeted productivity enhancement processes and systems regularly monitored by a dedicated Productivity Committee.
Delmege, our diversified subsidiary has a legacy of 165 years in continuous business that has left its indelible mark in the range of industry sectors its multiple companies operate in. These include consumer retail, lifestyle, transportation and healthcare. Over the years, companies within the Delmege Group have introduced an expansive portfolio of new products to domestic consumers, enhancing convenience and introducing new lifestyle experiences, becoming a partner in the growth and development of the nation.
Determined to strive for greater achievements by combining a higher sales turnover with effective cost reduction measures, Delmege will continue to function as an integral part of the Sri Lankan economy while seeking opportunities for growth both at home and internationally.
Constructed on a strong foundation of being responsive to change, the Vallibel One ethos since its incorporation in 2010 has been to innovate, transform and thereby lead. Our increasingly diversifying business portfolio exemplifies that responsiveness, portraying a synergy that is personified in our leadership. Driving our business with unparalleled passion and a strategic vision which have been the vital ingredients to our continued success, Vallibel One augments its leadership tenets with an uncompromising focus on ethics, values and accountability, operating our businesses with sincerity of action that reflects our deep-rooted commitment to governance in all forms. Pushing boundaries in our people and instilling a green consciousness in everything we do, Vallibel One is looking at the future with immense optimism, envisaging unparalleled opportunities that continue to unfold as we map our trajectory ahead.